When you’re selling a house, the first thing an agent tells you is: fresh paint, clean house, tidy garden. Why? Because first impressions matter.
It’s no different when you’re selling a business.
Chief Meerkat Anna Shepherd put it: “If you were selling a house, you’d make it look ready for sale. It’s the same with a business. You’ve got to make it visually appealing.”
And these days, that makeover isn’t new curtains, it’s your digital presence.
If your website still has its last update from 2015, buyers notice. And not in a good way.
A tired, outdated website screams neglect and no buyer wants to inherit a mess. Think of it from their perspective: if you haven’t touched your digital channels in years, what else have you let slide? Processes? Customers? Staff?
Anna’s advice is clear. “Make sure your blog isn’t years out of date. Keep content flowing and keep customers engaged,” she said.
Regular updates don’t just make you look current, she said, they also prove the business still has momentum. A buyer looking at your site and socials should see activity, relevance and a community that’s alive and well.
Social Media = Proof of Life
These days, your social feeds aren’t just marketing tools, they’re the receipts that prove your business has an audience that cares.
A Facebook page with three likes and a post from two years ago doesn’t exactly scream “thriving”. On the flip side, regular posts, comments from real customers and fresh photos send a powerful message: this business is connected, engaged and worth something.
“Consistent posting, customer comments, fresh photos – that’s what buyers want to see,” Anna said.
Think of it as your digital heartbeat. If your socials are active, it shows there’s energy and momentum behind the brand, a pulse that buyers can pick up instantly.
Why Video Is the Deal Closer
Numbers matter, of course. Financial reports prove you’re profitable. But video? That proves you’re real.
Video is the ultimate trust builder because it puts faces, voices and stories front and centre. Buyers can see the culture, the personality, and the human side of the brand they’re about to invest in.
“Video is still one of the most important things businesses need to look legitimate and interesting online,” Anna said.
A well-crafted video is your business shaking hands with a potential buyer; it makes them feel the energy of your team, the value of your product and the loyalty of your customers.
That’s something a spreadsheet could never do.
Mix It Up or Lose Them
One selfie video is great. Ten in a row? Snooze.
Audiences (and buyers) get fatigued when content is repetitive. If everything looks the same, it signals that your business might be running on autopilot. Instead, think about content variety: polished brand videos, behind-the-scenes clips, product demos, staff highlights, quick social posts, graphics and photos.
Each format adds a different flavour to your feed.
“If all you post are selfie videos, your audience gets fatigued. Mix it up,” Anna said. “Video will always be your strongest content, but if you have a mix every week, you’ll see consistently better performance.”
The Bottom Line
Selling a business isn’t just about the numbers. It’s about showing buyers a brand that feels fresh, relevant and already winning attention.
Updated blogs, active socials, strong video and diverse content prove you’ve got more than a business; you’ve got a brand people care about.
“It’s about putting the real, authentic parts of your business out there for your customers now, and your buyers later,” Anna said.
Think of it as digital staging. Done well, it doesn’t just make your business look good, it makes it irresistible.
